Today we introduce you to San Francisco-based artist, designer, and writer, Elle Luna. After her own success as a designer for companies such as Mailbox, Uber, Medium, and IDEO, Elle completely redesigned her life and started a movement around Choosing Must.
Her first book, "The Crossroads of Should and Must" just launched in April. If that wasn't enough, she is currently partnering with The Great Discontent to kick off The 100 Day Project, which asks anyone who will answer, what could you do with 100 days of making?
If anyone epitomizes the concept David Kelley mentioned in our last episode about Bias to Action, it is Elle.
The Crossroads of Should and Must has a universal message—we get to choose the path between Should and Must. And it gives every reader permission to embrace this message.
The Great Discontent A quarterly print publication and online magazine featuring candid interviews with those who create.