Today we are proud to introduce you to Dr. Kyra Bobinet, whose specialty is combining two medicines together: behavior change and design thinking. After completing med school at UCSF, she decided to change course in order to dig deeper into the science behind behavior change.
After graduation from Harvard School of Public Health, Dr. Bobinet worked in the healthcare industry, building programs and algorithms to change behaviors at the million-person scale. Today she is the founder and CEO of EngagedIN, a design firm to help people and organizations change behaviors for the better.
Like Chris and I, she believes that every individual is a designer of their own life every day, and that all we need is to recognize and expand this intuition into full-blown life design skills. In her new book, Well Designed Life, she gives you many of those skills, as well as the approachable science behind it all.
Well Designed Life is Dr. Bobinet's collection of the most helpful, useful concepts from her decades of studying neuroscience and design thinking. The primary goal of this book is to empower you as the designer of your life.
EngagedIN is a behavior design firm for the health and wellness industry.
BJ Fogg creates systems to change human behavior. He runs the Stanford Persuasive Technology Lab, which focuses on methods for creating habits, showing what causes behavior, automating behavior change, and persuading people via mobile phones.
Carol Dweck researches “growth mindset” — the idea that we can grow our brain's capacity to learn and to solve problems. Her book, Mindset: The New Psychology of Success explains why it’s not just our abilities and talent that bring us success—but whether we approach them with a fixed or growth mindset.